BMW |
STORY
OF
LUXURY
Sometimes it just takes 3 words to mark a big break in a brands history. In 2018 we launched the whole new BMW-category of high-luxury cars under the roof of Bayerische Motoren Werke – the full name of BMW.
Under the roof of Bayerische Motoren Werke we summarized BMW’s most valuable cars such as THE 8, THE 7 and THE X7.
And it was our task to fill this new brand chapter with life.
See the case film for Bayerische Motoren Werke.
BMW | THE 8
OFFICIAL
TVC
BMW |
CITY OF
NO CARS |
DOCUMENTA
RY
True luxury lies in the ability to fulfill your wildest dreams. And what dream could be more eccentric than driving a car in Venice – the city of no cars? In our story we portrait a young venetian boy who has a born passion for cars, but no streets around.
A documentary about how BMW entered the “CITY OF NO CARS” and how people react to see the first ever car in the canals of Venice.
BMW | THE 7
OFFICIAL
MOVING
PICTURE
(DC)
There is not much in the world more sublime but a view above the clouds. In our commercial for the brand-new BMW flagship THE 7 we aimed to preserve the feeling of a first class Lear Jet flight.