BMW |
CHOOSE
YOUR
WORLD
BMW offers the widest range of SUV models among the market: The X-Range. But at the same time, with every model it gets harder to promote the vehicles individually.
That’s where we get started to create a rooftop-campaign for the whole X-family.
Our core-concept contained a simple truth: Independence is the freedom of choice.
And with the BMW X-Range people can choose freely the way they want to live.
CHOOSE YOUR WORLD. With BMW X.
OFFICIAL
LAUNCH
FILM
OFFICIAL
TVC X1
PLUG-IN-
HYBRID
Due to specific market needs, the moving picture met both the requirement to work as a family-film as well as standalone (or more).
Official TVC for the X1 Plug-In-Hybrid under the umbrella of the “Choose your world”-campaign.