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BVG | is' mir egal

BVG |

IS’

MIR

EGAL

 

The BVG is Berlins biggest public transport company. But facing one problem: Everyone hates them.

Crowded trains and delays are the daily business customers of the BVG have to deal with.

To win back the customers hearts we chose an unconventional strategy:

We made the absurdity of Berlin’s lifestyle something adorable – and the BVG to a breathing, authentic part of this lifestyle.

Casefilm “Is’ mir egal”.


Unser Beauftragter für die Lösung aller Probleme spricht. Noch egaler als Kazim und Karl Lagerfeld ist übrigens unsere Facebook-Seite: http://facebook.com/we...

BVG |

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