BVG |
IS’
MIR
EGAL
The BVG is Berlins biggest public transport company. But facing one problem: Everyone hates them.
Crowded trains and delays are the daily business customers of the BVG have to deal with.
To win back the customers hearts we chose an unconventional strategy:
We made the absurdity of Berlin’s lifestyle something adorable – and the BVG to a breathing, authentic part of this lifestyle.